Adam’s Questions
Adam’s Questions
Hi, Gina Grey here, I’m answering today one of Adam’s questions that he wrote to me in email. And my question to him was what is the number one thing that he would like to see or learn from myself and my program Ultimate Offline Business? And basically he said a marketing program to get clients.
Well, Adam there are three different ways of doing that. Basically one is through emailing prospects, meaning researching their website and seeing right off the bat that they need search engine optimization, possibly a redesign maybe its outdated, and/or possibly implementing a lead capture opt in box on their website. You can contact them through email, you can possibly get a post card printed up and mail that to them and then follow up later with a phone call, you can do straight out cold calling after doing the same kind of research, after checking out their website and getting a feel for what services they might need from you that would help them generate sales. Or straight out ambushing, my favorite, which is walking into any business at any time explaining who you are and what it is that you do and just asking them a bunch of questions seeing if possibly you can help them out. So, I hope that answers your first question.
Your second question is what is the top thing you want to learn about? You put email marketing, SEO and how and when to outsource web design and programming. Right now, I’m really just concentrating on putting out a strictly email program/e-book/membership course for you. I will get to the other four subjects that you mentioned but right now we’re really concentrating on helping people get started with email marketing. It’s the least expensive for our clients of the services that we offer and it also would generate revenue much faster than the other four subjects.
Your last question is What is the thing holding you back from starting this offline business and what do you need to do to graduate to the next step? Your answer was lack of time which goes to question number one answer which was that he needs a marketing program. Adam, the best thing I could suggest to you really, I don’t know how many hours a day you have to devote to this and I don’t know if you have a full time job or not. If you have an hour per day segment that hour to strictly writing emails or strictly handwriting addresses on your postcards or making one hour of cold calls.
We have two publications that we get yearly in South Jersey. One is Lifestyle Magazine, it comes once per month and it goes to homes that, somehow they found out, I guess through direct mail and they bought lists, they found out which homes make over one hundred fifty thousand per month of generated income. I can’t speak today, its Saturday, I’m not even supposed to be working today but I thought I’d put out this video really quick for you.
In this magazine, there are tons of advertisements as you can see. One is for a ballroom dance studio, the one on the bottom is for a men’s dress shop. There is another one for Jenny’s which is a Misses store, the one up top is for a hair salon. Right there you have four different ones; you can go to their website if they have it listed or go online and see if they do. There are four leads right there. I pretty much guarantee you can look up the website if they even have one and see if A) that website is search engine optimized. Go ahead and put in hairdresser or the town it was in and see if it pops up. If not, they need SEO. You can also kind of tell that by looking at their title tags. Does it say home? That is my number one red flag, like wow, they really need me. They really need some SEO work.
Are they capturing emails on their website? Probably not, another service you can offer them. That one comes out once per month by the way. This is another one, this one comes out every week. It’s called the Atlantic City Weekly. This thing is filled, I mean filled with ads. Restaurants, events that are going on in Atlantic City, realtors advertise in here, wineries advertise in here, an organic health food store. We get this once per week. Adam, if you have an hour or two, I’m sure you have some kind of local paper that comes out once per week. Go through every ad, go to the website if it’s listed in there, see if they are doing email marketing, see if its SEO’d, and see if it’s outdated. Like I said, before take your one hour per day, five days per week, and three days per week, whatever you have and contact them.
Pick out your plan, decide what it’s going to be, are you going to cold call, ambush them, if you only have an hour you probably don’t have a lot of time to do that, email them or use direct marketing. Follow up. Whatever you do, do it multiple times with the same person. If you want that client it’s worth it. If it’s emailing them, email them on Monday, if you don’t get a response back email them on Tuesday, haven’t heard from you, wanted to make sure you got my email. Still haven’t heard from them, then on Friday I would call them.
So hopefully that answers your three questions. This is Gina Grey from Ultimate Offline Business; hope to talk to you soon. Bye Bye.
